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Florian Frhr. von Tucher


EU Tech Chamber

Florian Frhr. von Tucher


As I made clear in my editorial, whether we like it or not, since 24th February 2022, we are
living in a new world, darkened by a revival of all the worst aspects of the past. It seems
incredible to think that in the 21st century, we should find ourselves reliving the
barbarism of the 20th century. But every day we are forced to witness scenes that could be taken
from a 1940s newsreel: the reckless bombardment of homes and hospitals – even nuclear power
stations – resulting in lines of fleeing citizens – women and children, the elderly, the wounded.
Trains crammed with desperate refugees leave for the safety of the border, while thousands of
young men fight vicious battles on all fronts with countless casualties.

And all this in a world facing existential threats in terms of climate change and the huge
challenge to reduce our carbon dependency to net-zero by 2050 if we are to secure a safe future for
the planet and its human population. Indeed, the UN Climate Chief has only recently urged
governments to submit more ambitious national climate plans for COP 27 due later this year in
Egypt. “The science is clear: we must see more climate action this decade if we’re to achieve
carbon neutrality by 2050 and, ultimately the 1.5-degree goal.”

With a major war on European soil for the first time since 1945, it is tempting to give up the
attempt of meeting our COP commitments as futile. But we must not give up.

Instead, we must draw on our reserves of hope, faith, and ingenuity. As I suggested in my
editorial, this calamitous situation may counter- intuitively provide a turbo-charged
boost to our endeavours, giving the strongest possible incentive for the green revolution we so
desperately need. With Europe and the United States committing to reduce to zero the
dependence on Russian fossil fuel, the task is clear: to fast-track green alternatives, to invest,
to invent, to innovate in all fields.

EU Tech and the European Senate have long been committed to the quest for sanity and global
salvation. Last year – months before the cataclysm of Ukraine – EU Tech announced our first annual
SDG awards. These were based on the UN’s 17 Sustainable Development Goals (SDGs) which cover
such essentials as poverty, education, energy, growth, clean seas, and global peace. We invited
companies to offer innovative programmes for each of the 17 goals and got a magnificent
response: over 1,000 entries came in and our judges had the challenging task of whittling them down
to ten in each category, resulting in 170 companies competing in the finals. Each had to pitch
their idea to our online audience which then voted for the winners of each of the 17 SDGs. The
prize for each winner was a 10,000 EUR marketing budget for advertising, promotion publicity and

As you will have seen, this whole edition of Visions for Europe is devoted to SDGs and our
SDG awards. We are proud and delighted to be able to give each successful company a platform to
share and explain their brilliant ideas. Each winner responded to an interview questionnaire
yielding an article intended to draw out the challenges they have experienced and the prospects
they envision for their award-winning projects.
Let us take one example. Volker Kunze, who describes himself as a Technology Scout and Expansion
Manager, is a veteran of the radical programme to achieve Digital Transformation across a wide
field of endeavour. Kunze’s work is radical – revolutionary in fact. For over 25 years he has
been dragging the present into the future. Or perhaps a better way of putting it is that he has
brought the future into the present. In a phrase, it is about transforming the analogue world into
the digital world. The analogue world is not obsolete, but it should be and will be very soon. And
the sooner the better.

The reasons? For a start, it is so wasteful – of time, effort and material. Take the
pioneering developments in 3D printing. To the uninitiated, this can seem like magic. How can you
have a technology that seems able to ‘photocopy’ anything – from a gun to a spare part – at the
press of a button? But once you can, where are the limits
– and how much are you cutting out of the supply chain in terms of manufacturing investment,
man-hours, and transport? There is an obvious optimization of costs which contributes to the
increased sustainability in the entire process.

It is not surprising the word Disruptive crops us so often concerning Kunze’s revolutionary
innovations. It’s as if he and his colleagues have picked up a volume of Sci-Fi stories and simply
turned fiction in. As that analogy suggests, so much of the recent technology the
world so desperately needs is the product of imagination and preparedness to think outside the box:
blue-sky thinking, where there is the freedom to think without boundaries
and fear of failure.

Thinking and training people to think, is at the heart of Kunze’s revolutionary mindset. One of his
main concerns is sustainability in education via global digital teaching.

Just as 3D printing delivers the required component when and where it is needed, it makes
sense to deliver instruction to those who need it when they need it and where they need it. The
pace of change is such that we do not necessarily have time to build schools and colleges. Why wait
three years before you can help train the engineers of the future in an African country determined
to reduce their reliance on fossil fuels? Put as bluntly as that, it is obvious there is no need to
wait. There is an obvious need to roll out the training immediately.

Creativity once believed to be the prerogative of a tiny elite, now turns out to be the
human quality upon which our successful journey into a sustainable future most depends. And
with our development of Artificial Intelligence, we are freeing up more thinking time. Human beings
are not going to be replaced – or enslaved – by AI; on the contrary, they are going to be liberated
to concentrate their minds on conquering the huge challenges that face us all.

But we must embrace the new mindset. As Kunze points out in his interview, most companies and
businesses are still wedded to the old ways– despite the Covid pandemic and other ruptures in the
analogue value chains. And they are no longer fit for purpose these days. At their best, they
produce 99% of what is possible. But with the new basket of possibilities – Additive Manufacturing,
New Design, and Freedom of Design with its seedbed in the new globally expanding model of educating
and training, there is the prospect of a 70% potential improvement.

In these darkest of days, faced with a barbaric attempt to drag the world back into the wasteland
of the past, our responsibility is to redouble our commitment to the new world order. Hope is the
only option. Despair would be fatal.
But surveying the unquestionable success of our first SDG awards, I can confidently report that
we have strong grounds for optimism.

The response to our challenge was overwhelming and the plethora of brilliant ideas was simply
astounding. To repeat, we had over 1,000 applicants for the awards; we reduced them to 170
businesses and companies to be voted on by our jury of attendees to produce our first 17 winners.
That demonstrates an extensive and encouraging level of interest.

We are already planning next year’s SDG awards and look forward to welcoming back a majority
of those who contributed last year, and of course a new swathe of companies who might be

We will announce the details of the competition in the Q3 edition of Visions for Europe and
launch in November. In the meantime, anyone wondering whether it is for them and their business,
feel free to email us at

Our congratulations go to the 2021 winners and extend our thanks to the 1,000+ entrants and
those who participated in the final round of assessment. We wish success to all of you and a
safe passage through the dangers and difficulties of the months ahead.

Meanwhile, the fight for the planet and a safe and sustainable future for its billions of
inhabitants must continue

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